Working as a UX Executive at:

National Rail Enquires (NRE)

Aug '17 — Jul '19

Applying my specialised knowledge and practical experience to deliver, review and critique the UX of several NRE sites.

# UX Design # Web Design # Icon Design # Web Development

Working together with website owners, researchers and product managers to understand user needs and behaviours for NRE's websites, I've defined over 30 UX developments that have brought in an extra £12m+ in revenue for NRE optimising for better user experience.

My UX work ranges from small text changes in menu navigation, to complete experience changes with redesigns you can explore in the My Interrail project. Overall, by being the product owner of A/B testing & MVT programmes to deliver on UX improvements, I've been able to provide substantial value to NRE users with my UX skills.

Along with that, I've also added more value to NRE using my time here to developing my skills and learn coding languages such as Javascript (Ionic & Angular), to server-side languages with Laravel PHP to help deliver on projects NRE would have had to pay external agencies for. Saving them money tenfold.


Project photo
Case Study

Improving NRE Mobile Results Page Conversions By £1m

We wanted to improve overall Buy Now and Hand-off rates by reducing screen real estate to...