Working as a UX Executive at:

National Rail Enquires (NRE)

Since August 2017

Applying my specialised knowledge and practical experience to deliver, review and critique the UX of several NRE sites.

Working together with website owners, researchers and product managers to understand user needs and behaviours for NRE's websites, I've defined over 30 UX developments that have brought in an extra £12m+ in revenue for NRE optimising for better user experience.

My UX work ranges from small text changes in menu navigation, to complete experience changes with redesigns you can explore in the My Interrail project. Overall, by being the product owner of A/B testing & MVT programmes to deliver on UX improvements, I've been able to provide substantial value to NRE users with my UX skills.

Along with that, I've also added more value to NRE using my time here to developing my skills and learn coding languages such as Javascript (Ionic & Angular), to server-side languages with Laravel PHP to help deliver on projects NRE would have had to pay external agencies for. Saving them money tenfold.


Successes:

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Improving NRE Mobile Results Page Conversions By £1.32m+

We wanted to improve overall Buy Now and Hand-off rates by reducing screen real estate to show more...

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Case Study

Increasing NRE Mobile Journey Planner Conversions By £300k

The mobile National Rail (NRE) site has a journey planner that is not finger friendly for mobile dev...

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Case Study

Redesigning My Interrail For £650k+ Increase In Conversions Year On Year

The myinterrail.co.uk website design had not been updated for over 4 years, which in modern days, ma...

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Increasing NRE Desktop Journey Planner Conversions By £1.4m

We wanted to introduce recent journeys in the signed out state to improve overall navigation / hand...

Learnings:

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Case Study

Designing A Better 'buy Now' Experience For Railcards

Are users too comfortable with the old ways of buying a Railcard or maybe the whole experience is fl...

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Making NRE Mobile Journey Planner 'mobile-friendly'

Trying to understand changes in design is best done incrementally or you risk adding confusion to wh...